Business intelligence (BI) will be delineate as "a set of techniques and tools for the acquisition and transformation of data into significant and helpful data for business analysis purposes". The term "data surfacing" is additionally a lot of typically related to atomic number 83 practicality. atomic number 83 technologies area unit capable of handling massive amounts of unstructured information to assist establish, develop and otherwise produce new strategic business opportunities. The goal of atomic number 83 is to permit for the simple interpretation of those massive volumes of information. characteristic new opportunities and implementing an efficient strategy supported insights will give businesses with a competitive market advantage and long stability.

BI technologies give historical, current and prognostic views of business operations. Common functions of business intelligence technologies area unit news, on-line analytical process, analytics, data processing, method mining, advanced event process, business performance management, benchmarking, text mining, prognostic analytics and prescriptive analytics.

BI will be accustomed support a large vary of business selections starting from operational to strategic. Basic in operation selections embrace product positioning or rating. Strategic business selections embrace priorities, goals and directions at the broadest level. altogether cases, atomic number 83 is best once it combines information derived from the market during which an organization operates (external information) with information from company sources internal to the business like money and operations data (internal data). once combined, external and internal information will give a a lot of complete image that, in effect, creates associate "intelligence" that can't be derived by any singular set of information. Amongst myriad uses, atomic number 83 tools empower organisations to realize insight into new markets, assess demand and quality of merchandise and services for various market segments and gauge the impact of selling efforts.